Project Description
CREATIVE DIGITAL MARKETING (Online)
Total Course Duration: 75 Hours
Per Class Duration: 3 Hours
Creative Digital marketing is the use of electronic devices to create, distribute, and measure the effectiveness of marketing communications. Creative Digital Marketing is important for businesses of all sizes, in all industries, to have a strong digital marketing presence. Our Creative Digital Marketing courses will give students the foundation they need to develop and execute successful digital marketing campaigns. If anyone is interested in a career in digital marketing, or if he or she wants to improve online marketing for his/her business, he/she must consider taking a digital marketing course.
- Why Digital Marketing
- Modules of Digital Marketing
- Why Content Development is important
- Why Copywriting is crucial
- Introduction to Keyword Research
- Importance of Keyword Research
- Types of Keywords
- Keyword Research for different digital marketing platforms
- Tools Used for Keyword Research
- Live Exercise: Keyword Research on Various Tools
- How to Develop English Writing
- Article Writing/How to write articles
- Post Writing for Social Media
- Copywriting
- Canva Basics
- How to Do Different Works in Canva
- Logo, Banner, Copywriting, CV Writing, Infographic Design
- Video Making
- 10 copywriting formulas
- Website Development with WordPress
- WordPress Setup,
- Creation of Pages, Posts, Categories, and Other Settings in WordPress
- Amazon Associate
- Affiliate Account Opening
- Affiliate link usage etc
- On-Page SEO
- Article Publish with Proper On-Page SEO
- Different Techniques of Off-Page SEO
- What is Technical SEO
- 404 Error
- Redirection
- Site Speed
- Other Technical SEO Terms and Explanations, Implementation
- What is Local SEO
- Importance of Local SEO
- Listing the business on Search Engines
- Creation of Business Listing on Google
- Importance of NAP
- Building the backlinks to the listed business on Google
- Live Exercise: Google My Business Page Creation
- Why Facebook is Important for Marketing?
- Various Account Levels on Facebook
- Page, Group, Profile
- Creating a Facebook Page
- Optimization of Facebook Page
- Facebook Page Insights
- Live Exercise: Creation of a Facebook Page & Getting Insights from the Page Posts.
- Marketing Ways on the Facebook Platform
- Setting Up a Facebook Campaign
- Various Marketing Goals for a Successful Business
- Targeting the Specific Audience
- Installation of Facebook Pixel Code into the Website
- Remarketing with Facebook for the Potential Audience
- Why Instagram Is Important for Marketing?
- Creating an Instagram Account (Business)
- Optimization of Instagram Account
- Instagram Account Insights
- Various Content Ideas for Daily Postings
- Live Exercise: Creation of a Business account on Instagram and getting Insights from the Posts on Instagram.
- Instagram ADs
- Why Twitter Is Important for Marketing?
- Creating a Twitter Account (Business)
- Optimization of Twitter Account
- Twitter Account Insights
- Live Exercise: Creation of a Business account on Twitter and getting Insights from the Tweets
- Marketing Ways on the Twitter Platform
- Setting Up a Twitter Campaign
- Various Marketing Goals for a Successful Business
- Targeting the Specific Audience on the Twitter Platform
- Why Pinterest Is Important for Marketing?
- Creating a Pinterest Account
- Optimization of Pinterest Account
- Pinterest Account Insights
- Live Exercise: Creation of a Business account on Pinterest and getting Insights from the Pin
- How to pin Articles
- Why Linkedin
- LinkedIn Profile Optimization for Business and Job Application
- Various Account Levels on LinkedIn
- Page, Group, Profile
- Creating a Business Page on LinkedIn
- Optimization of LinkedIn Page
- LinkedIn Page Insights
- Live Exercise: Creation of a Business Page & Getting Insights from the Page posts.
- Marketing Ways on the LinkedIn Platform
- Setting Up a LinkedIn Campaign
- Policies of LinkedIn to Start Marketing
- Various Marketing Goals for a Successful Business
- Targeting the Specific Audience
- Linkedin Job Search
- Why Youtube Marketing
- Youtube Channel Creation
- Channel Optimization with proper SEO
- Search Ads and Display ADs
- Why Twitter Is Important for Marketing?
- Creating a Twitter Account (Business)
- Optimization of Twitter Account
- Twitter Account Insights
- Live Exercise: Creation of a Business account on Twitter and getting Insights from the Tweets
- Marketing Ways on the Twitter Platform
- Setting Up a Twitter Campaign
- Various Marketing Goals for a Successful Business
- Targeting the Specific Audience on the Twitter Platform
- Installation of Twitter Pixel Code into the Website
- Remarketing with Twitter for the Potential Audience
- Getting Insights from the
- How to run YouTube ads