CREATIVE DIGITAL MARKETING

Total Course Duration: 90 Hours
Per Class Duration: 3 Hours

Creative Digital marketing is the use of electronic devices to create, distribute, and measure the effectiveness of marketing communications. Creative Digital Marketing is important for businesses of all sizes, in all industries, to have a strong digital marketing presence. Our Creative Digital Marketing courses will give students the foundation they need to develop and execute successful digital marketing campaigns. If anyone is interested in a career in digital marketing, or if he or she wants to improve online marketing for his/her business, he/she must consider taking a digital marketing course.

Module 1- Digital Marketing Fundamentals

Intro to Digital Marketing
Modules of Digital Marketing
Why Digital Marketing Buzz

Module 2- Terminology of Digital Marketing

Define the term Types of Keywords
What Is a Website? Types of Websites
Vocabulary of Digital Marketing – Snippets, SERP, Key Metrics DA, PA, LPS,

Module 3- Keyword Research

What is keyword Research?
Guidelines for Parameter Selection of Keyword Research
Tools Used for Keyword Research
Live Exercise: Keyword Research on Various Tools

Module 4- Keyword Research & Implementation

Introduction to Keywords
Importance of Keywords
Types of Keywords
Understanding the terms’ Keyword Density, Keyword Proximity, and Keyword Stuffing.
Best practices to shortlist keywords based on Business Objective
Tools for Keyword Research
Live Exercise: Keyword Research using various Tools

Module 5- Introduction To SEO

What is a Search Engine?
How does a Search Engine work?
SERP Exploration
Algorithms for Search Engine
Introduction to basic Ranking Factors

Module 6 – On-Page SEO

Basic HTML Tags Introduction
Hierarchy of Header Tags
Optimizing Header Tags
Anchor Tags Optimization
Alt Tag Optimization
What do you mean by Snippet? Types of Snippets
Optimizing your Snippets to get more traffic to your website
Live Exercise: Creating Snippets for the Published Content

Module 7- Search Engine Visibility

What is a Sitemap?
Types of Sitemaps
.xml Sitemap
HTML Sitemap
Generating Sitema
Submissions of Sitemap to Webmaster

Module 8- Website Working Analysis

What is Google Search Console?
Importance of Search Console
Analyzing the Website data
Live Exercise: Connecting your Website with Search Console and getting the Insights

Module 9- Off Page SEO-Link Building

What is Link Building?
Why is link-building important?
Types of Link Building

Module 10- Off Page SEO-Link Analysis

Reasons for Analyzing a Competitor in Digital Marketing
Extracting the Competitor backlinks
Live Exercise: Backlink submissions using Competitor links

Module 11- Local SEO

What is Local SEO
Importance of Local SEO
Listing the business on Search Engines
Creation of Business Listing on Google
Importance of NAP
Building the backlinks to the listed business on Google
Live Exercise: Google My Business Page Creation

Module 12- Advanced SEO

What is Internal Linking
Power of Internal Linking
What do you mean by Schema on Google?
Schema Setup for Google Snippets
Validating the Snippet code on Google Publishers tool

Module 13- Intro to Search Engine Marketing

What is Search Engine Marketing
Difference between SEM & SEO
Platforms Of SEM
Why SEM Is Important for Running A Business
Push v/s Pull Marketing
Role of User Intent in Paid Marketing

Module 14- Intro to Google Ads

Types of Google Ads
Use Cases of Each Type
Which Mode of Google Ads Is the Best for Businesses
Conversion Tracking Code Setup

Module 15- Search Ads- Part 1

Campaign Setup Basics
Location Targeting
Ad Groups and Their Importance in A Campaign
Extensions
Match Types
Bidding Strategies

Search Ads- Part 2

Analyzing Search Terms
Ad Preview & Diagnosis
Negative Keywords
Demographics Adjustment
Extensions
Adjusting Locations
Advanced Bidding Adjustments
Live Exercise: Adjusting

Search Ads- Optimization of Ads

Best Practices for Writing Ads
Effect of Relevant Keywords On CPC
Dynamic Keyword Insertion

Module 16- Display Ads- Part I

Creation of a Smart Display Campaign
Creation of a Standard Display Campaign
Creation of Gmail Campaign
Location targeting
Budget Setup
Bidding for Display Campaigns
Audience Targeting [ demographic, in- market, affinity, remarketing]

Display Ads- Part II

Keyword Targeting
Topic Targeting
Placement Targeting
Creation of responsive Ad Copy
Headline & Description Copywriting
Use of CTA Buttons
Use of Custom Colors
Optimizing Landing Page

Module 17- Video Ads

Video Ads- Part I

Creation of In-stream Skippable Ads
Creation of Video Discovery Ads
Creation of Bumper Ads
Creation of non-skippable instream Ads

Creation of Out stream Ads

Video Ads- Part II

Location targeting
Budget Setup
Bidding for Display Campaigns
Audience Targeting [ demographic, in-market, affinity]
Keyword Targeting
Topic Targeting
Placement Targeting

Video Ads- Part III

Frequency Capping Setup
Conversion Tracking Code Setup
Remarketing Audience Setup

Module 18- Search Ads- Advanced Topics

Conversion Tracking Code Setup
Audience Creation
Remarketing List Setup
Custom URL Parameters
Policy Manager & Billing Settings

Module 19- Social Media Marketing

What is Social Media?
History of Social Media
Importance of social media
Marketing Opportunities through social media
Various types of Advertising through Social Media {Platforms}

Module 20- Facebook

Why Facebook is Important for Marketing?
Various Account Levels on Facebook
Page, Group, Profile
Creating a Facebook Page
Optimization of Facebook Page
Facebook Page Insights
Live Exercise: Creation of a Facebook Page & Getting Insights from the Page Posts.
Marketing Ways on the Facebook Platform
Setting Up a Facebook Campaign
Various Marketing Goals for a Successful Business
Targeting the Specific Audience
Installation of Facebook Pixel Code into the Website
Remarketing with Facebook for the Potential Audience
Getting Insights from the

Module 21- LinkedIn

Why LinkedIn is Important for Marketing?
Various Account Levels on LinkedIn
Page, Group, Profile
Creating a Business Page on LinkedIn
Optimization of LinkedIn Page
LinkedIn Page Insights
Live Exercise: Creation of a Business Page & Getting Insights from the Page posts.
Marketing Ways on the LinkedIn Platform
Setting Up a LinkedIn Campaign
Policies of LinkedIn to Start Marketing
Various Marketing Goals for a Successful Business
Targeting the Specific Audience
Installation of LinkedIn Pixel Code into the Website
Remarketing with LinkedIn for the Potential Audience
Getting Insights from the

Module 22- Twitter

Why Twitter Is Important for Marketing?
Creating a Twitter Account (Business)
Optimization of Twitter Account
Twitter Account Insights
Live Exercise: Creation of a Business account on Twitter and getting Insights from the Tweets
Marketing Ways on the Twitter Platform
Setting Up a Twitter Campaign
Various Marketing Goals for a Successful Business
Targeting the Specific Audience on the Twitter Platform
Installation of Twitter Pixel Code into the Website
Remarketing with Twitter for the Potential Audience
Getting Insights from the

Module 23- Instagram

Why Instagram Is Important for Marketing?
Creating an Instagram Account (Business)
Optimization of Instagram Account
Instagram Account Insights
Various Content Ideas for Daily Postings
Live Exercise: Creation of a Business account on Instagram and getting Insights from the Posts on Instagram.